Getting the Story Told - Knight Wallace Fellows Rachel Rohr, Managing Editor and Producer of The GroundTruth Project and GroundTruth podcast, and Neda Ulaby, National Public Radio Arts and Culture Correspondent, shared their experiences on what makes a successful story and how to effectively pitch a reporter. Students had a chance to apply what they learned through an interactive exercise to pitch a story idea and receive feedback.
Getting the Media on Your Side - Michigan News representatives Mandira Banerjee and Fernanda Pires shared their knowledge of how to work with reporters, prepare for interviews, and conduct interviews. They discussed ways to help maintain productive and positive interactions with the media including an activity to help participants think through a media opportunity, from research to the interview.
Getting your Op-Ed Placed - Reporters Ingrid Jacques (The Detroit News) and Jewel Gopwani (The Detroit Free Press) spoke about the Dos and Don’ts of op-ed writing and submissions. Students had a chance to pitch their Op-ed ideas in a short activity regarding op-ed writing.
Getting it Right on Social Media - Terry Kosdrosky, UM Communications Manager for Public Engagement, lead a discussion and Q & A with Ford School Professor Justin Wolfers on his experience, success, and challenges using Twitter. Terry gave a presentation on the importance of building a personal brand online utilizing different platforms - Twitter, LinkedIn, Facebook and Instagram. Students participated in a short exercise that allowed them to examine and tweek their online Twitter profile.