Getting your op-ed placed

The best ideas still need a communications plan to build awareness and catch on. This is uniquely true for public policy, where ideas are often shared and vetted through the lens of the media. Developing a message, telling a story, and utilizing traditional and social channels to get the word out increases the chance for success. Through the four sessions you will build skills in storytelling, media interviewing, op-ed writing and pitching, and social media use and branding.

• p3e
• communication
• Communication Skills Series