Strategic Planning Around a Beloved Asset

September 2018 - December 2018


The University of Michigan Alumni Association’s Camp Michigania started a master / strategic planning process. Students conducted research and benchmarking with other alumni family camps and similar programs and facilities. Students undertook the following, including but not limited to: information gathering including internet research, phone interviews, focus groups, site visits, data analytics and demographic analysis. Recommendations and background research were shared with Master Planning Stakeholders.

Community partner

UM Alumni Association