UM Alumni Association

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Strategic Public Policy Consulting

Strategic Planning Around a Beloved Asset

September 2018 - December 2018
The University of Michigan Alumni Association’s Camp Michigania started a master / strategic planning process. Students conducted research and benchmarking with other alumni family camps and similar programs and facilities. Students undertook the following, including but not limited to: information gathering including internet research, phone interviews, focus groups, site visits, data analytics and demographic analysis. Recommendations and background research were shared with Master Planning...